JimH wrote:On average an angler spends four hours fishing and most will incorporate at least four of the following
1. Travel costs – fuel
2. Bait costs –
3. Gear costs
4. Food costs
5. Possible accommodation costs
Calculate the average that an angler spends on the above items…..
Just developing Jim's idea a bit further.....
There are 3,073 registered users of Sea Angling Ireland. From a statistical sampling point of view this could be construed as a representative sample of the sea angling population as a whole.
Valid marketing research could be conducted by doing a poll of SAI users, either by pm or e-mail. Users could be asked:
- Do they fish for bass?
- What are there are their annual costs incurred over the following
categories:
- Travel/Fuel costs
- Bait/Gear costs
- Food costs
- Accommodation costs
- How many bass do they catch in a season (average)?
- How many bass do they keep (average)? What size (average)?
From this data the revenue generated by this small population and the tonnage caught & retained could be calculated. This could be projected onto the entire Irish Sea Angling population. Figures for the latter could be obtained from, say, Irish Angler magazine. Surely, they have conducted market research of their own to ascertain the potential size of their target market.
To put a few figures on this by way of example. Suppose it was ascertained that 45% of SAI users fished for bass; that they spent on average €600 per annum; that they retained 5 fish per annum, averaging 4lbs, and it was further ascertained that there were 100k sea anglers in Ireland; then, it could be extrapolated that the domestic bass fishery (outside of the 'export' element calculated above) was worth €27.0M for 40.82 tonnes harvested or €661,386 per tonne. Now would the commercial industry get that price per tonne? Would the economy get that return per tonne?